Cockpit Promotion
Planning

Effective Promotion Plans

Maximize sales promotion impact with our promotion planning tool.

Cockpit Promotion Planning delivers complete promotion plans and planning scenarios. Leveraging a multi-dimensional data platform, the tool integrates all key variables. Different planning scenarios and simulations reveal the net effect on sales, revenue, and profitability, creating promotion plans with maximum effectiveness.

Cockpit Promotion Planning

Complete (Annual) Promotion & KAM Plans
Integrated Database
Effective Number of Promotions, Timings, Intervals & Frequencies
Best Promotion Mix & Combinations
All Promotion Mechanisms

Industry & Retailer KPIs
Net Effects: Sales, Revenue & Profitability
Planning Scenarios & Simulations
Evaluation & Customized Analytics

Sucess Parameters

Cockpit Promotion Planning sets precise promotion timings, intervals and frequencies and selects the best items and combinations for flyers and in-store-displays. It takes advantage of public holidays and seasonal peaks and maximizes the impact of different promotion mechanisms. Each planning scenario clearly demonstrates its impact on sales, revenue, and profitability. This enables efficient promotion planning to meet your specific business objectives.

Integrated Planning

Cockpit Promotion Planning integrates and processes multiple data sources at all levels of aggregation. These include business warehouse data (sell-in), sales data (sell-out), EPOS scanner data, key account plans as well as leaflet, media, and calendar data. It takes into account essential factors such as seasonal effects, media campaigns, leaflet layouts, or secondary placements. Using advanced algorithms, the tool precisely calculates the net impact of individual promotions and the overall plan. Cockpit Promotion Planning provides you with the optimal promotion plan for your product portfolio.