WISSEN, WAS WIRKT – FÜR MEHR EFFIZIENZ IHRER CONSUMER PROMOTIONS

Der CONSUMER PROMOTION MONITOR Der CONSUMER PROMOTION MONITOR liefert Ihnen somit konkrete Ansatzpunkte, um die Promotion Wirkung nicht nur zu steigern, sondern auch den Budget- und Ressourceneinsatz weiter zu optimieren.

CONSUMER PROMOTION MONITOR – AUF EINEN BLICK

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KNOWING WHAT WORKS – TO ENHANCE THE EFFICIENCY OF YOUR CONSUMER PROMOTIONS

The CONSUMER PROMOTION MONITOR reliably assesses the sales impact of your major consumer and theme-based promotions. This will reliably indicate what measures have been successful, and which should be optimised, strengthened or replaced with more effective activities in the future.

This innovative software solution determines the differentiated sales impact of each individual measure carried out for your theme-based promotions. It does this both for measures at the PoS (e.g. pamphlets, secondary placement, incentives, in-store media), as well as for all media activities (TV, print, radio, digital). In this way, it becomes obvious what contribution the individual promotion elements deliver towards overall success.

The CONSUMER PROMOTION MONITOR therefore provides you with specific starting points, not only for enhancing the impact of promotions, but also for optimising budget and resource utilisation further.

CONSUMER PROMOTION MONITOR – AT A GLANCE

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