KNOWING WHAT WORKS – TO ENHANCE THE EFFICIENCY OF YOUR CONSUMER PROMOTIONS
The CONSUMER PROMOTION MONITOR reliably assesses the sales impact of your major consumer and
theme-based promotions. This will reliably indicate what measures have been successful, and
which should be optimised, strengthened or replaced with more effective activities in the
future.
This innovative software solution determines the differentiated sales impact of each
individual measure carried out for your theme-based promotions. It does this both for
measures at the PoS (e.g. pamphlets, secondary placement, incentives, in-store media), as
well as for all media activities (TV, print, radio, digital). In this way, it becomes
obvious what contribution the individual promotion elements deliver towards overall
success.
The CONSUMER PROMOTION MONITOR therefore provides you with specific starting points, not
only for enhancing the impact of promotions, but also for optimising budget and resource
utilisation further.
CONSUMER PROMOTION MONITOR – AT A GLANCE
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Sales impact of major consumer/theme-based promotions |
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Impact measurement of all individual measures/mechanisms |
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PoS and media analysis integrated |
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Promotion impact enhancement |
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Budget and resource utilisation optimisation |
To the Tool-Overview